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Lots o’ Soda: Big Blue

Advertising is pretty evil, and it gets even more evil the more abstract and detached from its subject it gets.  But it reaches a certain point of abstraction where it transcends its sinister purposes and can go one of two ways:  it can become art, or it can be so ridiculous that it’s sort of funny.  The latter usually happens when branding and focus marketing leads to a complete detachment between descriptor and described, a perfect example of which is the way that colors and flavors have become interchangeable in certain products.  Hence we have this, a product from the Texas outfit that makes Big Red (whose freakish flavor and curious racial history we’ll get to eventually).  They make other drinks that are fairly obvious to figure out (Big Peach, Big Pineapple, etc.), but then there’s Big Blue.  ‘Blue’, in the modern disassociated vernacular, has come to signify ‘berry’, but claiming a berry taste for this stuff is going out on a very thin, shaky limb.  In fact, it’s hard to say what it tastes like; it’s really just sort of sweet and liquid-y.  I’d say that it’s going for sort of a sweet, carbonated version of water, but that might just be me reacting to the packaging, which puts me in mind of someone jumping into a river with an inner tube.  I can tell you what it smells like, though:  it has the heady, powerful, perfume-like cream soda odor that it shares with Big Red, and you can smell that shit from ten feet away.  It’s not a bad smell, but man, it’s strong — like a guy who wears a cologne you like, but way too much of it.

Mirrored from LEONARD PIERCE DOT COM.

Comments

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harmfulguy
Feb. 8th, 2011 07:07 am (UTC)
Back in the day, there was a soda called "Pop Rouge" (trans: "Red Pop") that you could find on occasion around New Orleans. It was actually quite good, at least by my standards of the time: A strawberry-flavored cream soda.
ludickid
Feb. 8th, 2011 06:36 pm (UTC)
Yeah, Big Red, the granddaddy of all red pops, is made here in Texas by the same folks who make Big Blue, and it's...well, sort of the same thing. It's red cream soda, but again, it's a bit of a stretch to call the "red" flavor strawberry. It's sort of non-blue berry, and sort of like bubble gum; some people claim it's citrussy, but damned if I can detect that. I'll get around to writing about it eventually, along with its companion drink Big Red Float, which is about the sweetest beverage outside of a cup of pure liquified sugar one could drink
vito_excalibur
Feb. 9th, 2011 06:30 am (UTC)
And you can't get it in California. I thought all our regional differences were supposed to be erased by now! I'm thirsty already! >:(
ludickid
Feb. 9th, 2011 06:46 am (UTC)
I can't get Cheerwine here, either. Life is unending torment.
thaitea
Feb. 8th, 2011 06:30 pm (UTC)
So is this the official soda of IBM?
ludickid
Feb. 8th, 2011 06:37 pm (UTC)
It's really-good-at-chess-flavored.
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flavored with age
ludickid
Gun-totin', Chronic-smokin' Hearse Initiator
Ludic Log

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Leonard Pierce is a freelance writer wandering around Texas with no sleep or sense of direction. If you give him money he will write something for you. If you are nice to him he may come to your house and get drunk.

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