It's predictable to say I would enjoy this commercial a lot more if the immediately detestable couple was trampled by the herd, but I'm going to say it anyway. Like most commercials I hate, this one throws me into a tizzy of cognitive dissonance. Aside from the vague theme of "extremeness", what's trying to be established in this commercial? That Levi's aren't obliterated by proximity to large, fast-moving objects? That our cities are overrun with dangerous herd animals? That standing around while buffalo run past you is the hip new trend among the beautiful people?
Levi's! They're bison-confrontingly good!