February 20th, 2004

flavored with age

Mmmmm, mu-tasty!

Did you know (not you, toyman -- I know you know) that there's a new iteration of Gatorade called GATORADE X-FACTOR?

Man, they are so missing a bet if they don't market it behind the slogan "the thirst quencher that transforms you into a dangerous superhuman mutant". COME ON, MADISON AVENUE!