In the spot, Keith Dennis of Dennis Mitsubishi talks about "launching a jihad on the automotive market."
Sales representatives "will be wearing burqas all weekend long," the ad says. One of the vehicles on sale "can comfortably seat up to 12 jihadists in the back."
"Our prices are lower than the evildoers’ every day. Just ask the pope!" the ad says. "Friday is fatwa Friday, with free rubber swords for the kiddies."
But amazingly, it gets better:
Aaron Masterson, general manager of Dennis Auto Point, which writes and produces its own commercials, promised that the commercial will air.
"It starts next Friday morning," Masterson said. "As far as I can see, the top 10 stations — minimum — in the market. We made it very clear we wanted market saturation to get the point across."
Calling the commercial aggressive, Masterson said, "This is one where we feel we’re taking a bull’s-eye on terrorists. After all the nonsense that the terrorists put the public through, they’re fair game."
Ha ha, TAKE THAT, TERRORISTS! After all the "nonsense" you put us through -- you know, killing thousands of people and all that -- you're totally FAIR GAME for this small-market radio ad for a car dealership! You'll THINK TWICE, lest you suffer the wrath of Dennis Mitsubishi again!