Here's something to think about the next time you hear someone gassing on about law & order, or personal responsibility, or 'free-riding', or whatever other blanket term conservatives use to to argue that nobody should help poor people.
It's most, see? Not a goodly share. Not a significant percentage. Not a noticeable minority. Most. And of course, the article itself lays the groundwork for the excuses: they're paying some other way, or they're using credits, or they're taking a loss. Of course they are. Just keep telling yourself that, and pretty soon you'll believe it, too.