Note that in its original form, this is a film. Which means the image you see is moving. Undulating, you might even say, in a way that is meant to communicate "come hither" but instead says "run thither and cease ye not your running until the coming of the dawn".
The whole thing is even more awful if you have ever been inside a Burger King and gotten a gander at the kind of people who work there. Please, Burger King. Please stop this now.