Okay, I’m sure that the “Do It For Your Baby” campaign has unimpeachable goals, and it may even help save lives. That’s not the issue here. The issue is that because of the poor design and font choices, it looks like their URL is “Dolt For Your Baby”. Which I’m sure many people are, but you don’t get them into your cause by reminding them of that fact.
It really doesn't help that the stock-photo baby looks sort of like a dolt as well.